Thursday, September 26, 2013

new Google search algorithm

Google has overhauled its search algorithm, the foundation of the Internet's dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.

Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest "Hummingbird" algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.

"Hummingbird" is the company's effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.

Page and Brin set up shop in the garage of Susan Wojcicki -- now a senior Google executive -- in September 1998, around the time they incorporated their company. This week marks the 15th anniversary of their collaboration.

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