Goodbye free Hulu, Hello Yahoo View

The streaming service, which launched in 2007 with ad-supported content, will be transitioning to having all users pay to play, it announced Monday.

It's a move that's not entirely shocking given the company's recent investments in original content and in expanding its film and TV library.

Users seeking free Hulu content aren't being completely shown the door, however. There will still be ad supported programming available courtesy of the streaming platform's growing distribution partnerships.

On Monday Yahoo also announced the launch of Yahoo View, a new site which will offer users free access to Hulu's content.

"Yahoo View is the extension of Yahoo's long-standing distribution partnership with Hulu and will offer thousands of TV, anime, Korean drama and movies including full episodes, films, and clips for free," the announcement's press release states. "This further emphasizes Yahoo's commitment to create an experience for people to consume content they care about while being able to connect with a community of like-minded fans."

The Yahoo TV-watching site is billing itself as "the best place to watch the last five episodes of ABC, NBC, FOX (8 days after original broadcast) and other network sitcoms."