[1/27/15] For the record: Tim Cook told Wall Street that Apple has sold 25 million Apple TVs over the product’s lifetime. That’s up from 20 million
in April of last year, the last time Cook provided an update.
One thing that has changed in the last couple years is that Apple no
longer has the TV streaming gadget market to itself. Roku, which is
preparing for an IPO, says it has sold 10 million of its boxes and
sticks in the U.S., and now Google and Amazon have their own hardware,
too. All of them do essentially the same thing.
[12/8/14] A report released by Parks Associates shows that Google’s Chromecast –not even a blip on the sales charts in 2013– has now surpassed the Apple TV in sales. Amazon’s Fire TV has sold well enough since its April debut that it’s already threatening to catch the Apple TV.
The report also suggests streaming online video is beginning to take off
with consumers. About 10% of U.S. homes with broadband bought a
streaming device so far in 2014, with projections that will reach 25% in
2015. Video streamers are also expected to be a hot seller this holiday
season.
The numbers from the Parks Associates report were 29% for Roku (the
long-time streaming video champ also took a big hit from previous
years), 20% for Google Chromecast, 17% for Apple TV (down from over 25%
in 2013) and 10% for the Fire TV.
What should make these stats even more disconcerting for AAPL is the
fact that they cover only the first three quarters of 2014. Since then,
Google has launched the Nexus Player set-top streamer while Amazon
released the $39 Fire TV Stick and has been discounting the Fire TV in
hopes of driving holiday sales.
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