streaming tops cable

Streaming represented 37.7 percent of all TV use in June, a high since Nielsen began releasing its Monthly Gauge reports in 2021. Streamers gained 1.3 percentage points compared to May, while cable (30.6 percent of TV usage) fell by half a point and broadcast networks (20.8 percent) slipped by two points vs. the previous month. Other TV use — including video came console play and physical media playback — increased from 9.7 percent in May to 10.9 percent in June.

Paramount+ made it to 1 percent of total TV use in June, becoming the 11th individual streaming platform listed in the Gauge rankings. Six others hit monthly highs in June: YouTube (8.8 percent), Netflix (8.2 percent), Prime Video (3.2 percent), Disney+ (2 percent), Tubi (1.4 percent) and Peacock (1.2 percent).

Platforms

Streaming: 37.7 percent of TV use

Cable: 30.6 percent

Broadcast: 20.8 percent

Other: 10.9 percent

Streaming Services

YouTube: 8.8 percent of total TV use

Netflix: 8.2 percent

Hulu: 3.5 percent

Prime Video: 3.2 percent

Disney+: 2 percent

Max: 1.4 percent

Tubi: 1.4 percent

Peacock: 1.2 percent

Paramount+: 1 percent

Roku Channel: 1 percent

Pluto TV: 0.9 percent

All others: 5.1 percent