Saturday, January 14, 2006

Intel Leaps Ahead

Intel Corp., whose marketing made its computer chips a household name, is changing its logo for the first time in 37 years.

The dropped ``e'' in Intel will be shed in favor of a swoop around the company's name with the tag line ``Leap Ahead.'' The ``Intel Inside'' phrase, a fixture since 1991, will be dropped, Santa Clara, California-based Intel said yesterday.

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