In a post issued on Monday, OpenAI said that the text-to-video generator is available for public use. An account must be made to use Sora, though sign-ups have been temporarily disabled due to heavy traffic.
The public launch of the tool comes as the entertainment industry grapples with deployment of technology potentially capable of slashing productions costs. Mainstream adoption in Hollywood has been slow but steady, with Lionsgate in September announcing a partnership with Runway in a deal that will see the New York-based AI startup train a new generative AI model on company content, which will be used to assist with behind-the-scenes production processes. This was followed by James Cameron joining the board of directors for Stability AI — creator of Stable Diffusion, an image- and video-focused model that is among those being closely watched by many in Hollywood, particularly in the visual effects industry — in a major coup for the company.
